Dr. Matthias Fuchs is an Assistant Professor in marketing at EHL and a lecturer at the University of St. Gallen (HSG). He researches digital customer behavior, product and service configurators, and customer feedback. He teaches marketing and computational thinking.
Dr. Matthias Fuchs received his Ph.D. in marketing from the University of St. Gallen (HSG) in 2021, where he was the managing director of the Center for Innovation (CFI-HSG) and head of Custom Executive Education Programs at the Institute for Marketing and Customer Insight (IMC-HSG). Before pursuing his Ph.D., he spent more than six years in brand management, marketing management, and strategy consulting at Procter & Gamble, Coty Inc., and Roland Berger Strategy Consultants. He holds two master’s degrees from the Vienna University of Economics and Business (WU), the Norwegian School of Economics and Business (NHH), and the Global Alliance in Management Education (CEMS). He earned his bachelor’s degree from the Vienna University of Economics and Business (WU).
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