The ICEM Team

ICEM team aims at working with best academics, practitioners and industry leaders nationally and internationally to develop tailor made and transformative applied research.

Dr. Matthias Fuchs

Dr. Matthias Fuchs is an Assistant Professor in marketing at EHL and a lecturer at the University of St. Gallen (HSG). He researches digital customer behavior, product and service configurators, and customer feedback. He teaches marketing and computational thinking.
Dr. Matthias Fuchs received his Ph.D. in marketing from the University of St. Gallen (HSG) in 2021, where he was the managing director of the Center for Innovation (CFI-HSG) and head of Custom Executive Education Programs at the Institute for Marketing and Customer Insight (IMC-HSG). Before pursuing his Ph.D., he spent more than six years in brand management, marketing management, and strategy consulting at Procter & Gamble, Coty Inc., and Roland Berger Strategy Consultants. He holds two master’s degrees from the Vienna University of Economics and Business (WU), the Norwegian School of Economics and Business (NHH), and the Global Alliance in Management Education (CEMS). He earned his bachelor’s degree from the Vienna University of Economics and Business (WU).

Maria Teresa Fornari

Project Coordinator at EHL

Maria Teresa Fornari is a Project Coordinator at Ecole hôtelière de Lausanne. She graduated from EHL in the summer of 2021 and started working as a Teaching Assistant in the marketing department. During the 1 year and a half int his position, she covered all the marketing courses offered by the university which allowed her to gain a 360° insider knowlege of the marketing related topics.

Maria Teresa is always looking to challenge herself and learn new things while completing certificates. She speaks fluent English, Italian, Spanish and French.

Areas of expertise:

  • Customer Experience
  • Digital Marketing
  • Project Management
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