2026 EHL Experiential Luxury Forum

Since September 2022, Carla Liuni has been the Chief Brand Officer of Ferrari. Responsible for the Lifestyle pillar, which, along with Sportscars and Racing, represents one of the three souls of Ferrari business. Lifestyle business has the mission to further affirm the Ferrari brand in the luxury space fueling its desirability and ultimately its relevance for today's generation and those to come by covering all aspects of luxury in today’ lifestyle. Carla's role involves guiding its development and growth, ensuring the correct strategic brand expansion while driving brand elevation in any arena Ferrari is present.

Carla’s professional path was formed with a rich experience in Procter & Gamble (almost 20 years) - where she held the role of Global General Manager of the Prestige Division, (which included perfume, makeup, and skincare brands such as Dolce & Gabbana, Gucci, Hugo Boss and Lacoste) she assumed multiple roles across several countries, including Regional Leader of Asia-Pacific and head of marketing, communication, and product development for the entire portfolio, working closely with all fashion houses.

After consolidating a solid career in P&G she moved to the LVMH group as Head of Global Marketing and Communication for Bulgari overseeing all five business units (jewellery, watches, accessories, perfumes, hotels) with the objective to drive brand harmonization and communication plans across the 5 units, achieving greater visibility and most importantly brand consistency across all channels (traditional and digital). She also led the company’s digital transformation, performance marketing and dynamic content creation.

Lastly, Carla joined Pandora HQ in Copenhagen, as Global CMO to lead the brand and marketing transformation where she played a crucial role in the company's turnaround and in enhancing the brand's desirability, leading both product development (beyond charms including the lab grown diamonds launch) and marketing and communication activities.

Carla was born in Catanzaro. She is the first of three sisters and holds a degree in Economics from Luiss University in Rome and a Master's in Marketing from IPSOA in Milan. Carla is married and is the mother of three boys.

Raphaël Mathon-Goupil is Chef Concierge at Beau-Rivage Genève, where he oversees guest experience design within one of Switzerland’s most emblematic luxury hotels. His career in hospitality began in renowned properties such as Hôtel Les Airelles Courchevel and Byblos Saint-Tropez, where he developed a strong foundation in guest relations, personalization, and operational excellence.

He later joined the concierge team of Four Seasons Hotel des Bergues Geneva before continuing his professional journey at Beau-Rivage Genève. Alongside his operational responsibilities, Raphaël plays an active role in the development of the concierge profession, serving on the committee of Les Clefs d’Or Geneva, including the past three years as President. Through this role, he contributes to initiatives focused on city tourism, innovation, and the transmission of service excellence.

His professional focus centers on how experiential luxury is shaped through human connection, emotional intelligence, and intentional service design. By placing meaning, authenticity, and lasting impact at the heart of hospitality, he aims to create guest journeys that resonate far beyond the moment of service.

Carolina Blanco is the Founder and Managing Director of Label Concierge, a Switzerland-based luxury concierge and lifestyle management firm headquartered in Geneva. She established the company in 2018 with the objective of delivering discreet, high-performance concierge solutions tailored to the evolving needs of international private clients and institutions.

Under her leadership, Label Concierge has positioned itself as a trusted partner to private banks, wealth managers, and family offices, providing dedicated concierge services designed to enhance client relationships and support premium banking propositions. In parallel, the firm serves ultra-high-net-worth individuals directly, delivering fully customized lifestyle management and logistical support across Europe, the Middle East, the Americas, and other key global destinations.

Label Concierge’s service offering spans luxury travel and private aviation coordination, event planning, sourcing of rare assets, and day-to-day personal assistance.

Carolina Blanco has developed an extensive international network across hospitality, and luxury service sectors, enabling seamless execution with the highest standards of confidentiality.

Known for her relationship-driven approach and attention to detail, Carolina continues to guide the strategic development of the company, reinforcing its positioning as a discreet, reliable partner for financial institutions and discerning global clientele seeking integrated, bespoke concierge solutions.

 Prof. Markus Venzin is EHL Group’s Chief Executive Officer as of September 1, 2022.

Born and raised in Switzerland, and having lived for over 20 years in Italy, Markus combines the structure and process competencies needed to manage complex business development programs with the creativity and flexibility needed to create new ideas.

After earning his bachelor’s degree in Economics at the University of Konstanz, in Germany, he went on to complete a master’s degree in Strategic Management and Organizational Behavior followed by a PhD in Strategy and Organization at the University of St. Gallen, in Switzerland.

Before joining EHL, Markus was a Full Professor of Global Strategy at the Management and Technology Department of Bocconi University and its Dean of Innovation. He is a Founding Partner of Corporate Hangar, a venture builder that supports large firms by creating the infrastructure for serial innovation. He has worked as a strategist in several industries, including manufacturing, financial services and fashion. He has also founded his own consulting firm and served as a member of supervisory and advisory boards of several multinational firms.

Markus sharpened his international academic profile, as well as his managerial leadership skills, as the founder and long-time Director of the Master of Science in International Management program at Bocconi University, as the Director of the Strategy and Entrepreneurship Department, and subsequently as the Director of the "Claudio Dematté" Research Division at SDA Bocconi. He participated in numerous international conferences and has held visiting positions and teaching assignments at the Università della Svizzera Italiana (Lugano), University of Michigan (Ann Arbor), Fudan University (Shanghai), Copenhagen Business School, Essec (Paris), ESADE (Barcelona), WU Vienna University of Economics and Business and the University of St. Gallen.

Markus founded two tech startups, which he managed as CEO. He was actively involved in executive development in a wide range of industries, facilitated strategy workshops for top-management teams, and offered consulting services to senior executives. He is a frequent speaker at corporate and industry events on topics such as company resilience, internationalization strategies, strategic decision-making dynamics, global knowledge-management systems, and the development of formal planning and control processes in large multinational firms. 

Dr. Matthias Fuchs is an Assistant Professor of Marketing at EHL and serves as the Director of the Institute for Customer Experience Management. He researches digital customer behavior, product and service configurators, and customer feedback, and his work has been published in top-tier business journals such as the Journal of Marketing Research (ABS 4*, VHB A+, FT50) and the Journal of Business Ethics (FT50). He works closely with globally renown luxury brands (e.g., Audemars Piguet) and his work is featured in outlets like the New York Times, Neue Zürcher Zeitung, the Economic Times, and others. He is an experienced educator who teaches courses in marketing, brand management, customer experience, and computational thinking.

Prior to joining academia, Matthias spent over seven years in brand management and marketing management, holding various positions at Procter & Gamble and Coty Inc.