2025 EHL Experiential Luxury Forum The Diversification of Luxury Brands

2026 EHL Experiential Luxury Forum

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Luxury is evolving—and so are the expectations of its clientele. Join the industry’s most influential voices at the EHL Experiential Luxury Forum, where tradition meets transformation.

This exclusive afternoon event explores how iconic luxury brands are moving beyond retail and redefining hospitality —from the rise of member‑only social clubs that cultivate exclusivity, through high‑end gastronomy reimagined as a 360‑degree sensory journey, to the new era of hyper‑personalized conciergerie powered by Grand Vendeurs, Personal Shoppers, and VVIC Sales Advisors.

 

Held at the prestigious EHL Lausanne Campus, the forum gathers C-suite leaders and global innovators in an intimate setting, designed for meaningful conversation and high-value connections.

Key Facts

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Event Date

Wednesday, 28th of October 2026

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Tickets

CHF 250 – Industry Professionals
CHF 200 – EHL Family Price (Alumni, Staff, & Partners)
Early-bird offer: CHF 150 until June 30th 2026!

Tickets available on sale here soon!

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Location

EHL Campus Lausanne, Aula

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Number of Seats Available

250

What will you gain?

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Client Synergy Insights

Explore how luxury brands are leveraging overlapping clientele to craft more cohesive, high-value customer journeys across touchpoints.

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Networking with Purpose

Join fellow decision-makers in a select, 100-guest environment designed for in-depth exchanges.

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Cross-Sector Inspiration

Learn how hospitality giants such as Four Seasons are absorbing tactics from retail to serve increasingly diverse and sophisticated guest segments.

Program

Location: EHL Campus Lausanne, Agora

Join us for the opening keynote session, where experts will set the stage for the 2026 EHL Experiential Luxury Forum.

Location: Aula

The B‑Connect Sessions are dedicated to knowledge sharing and networking. Participants are divided into small groups across several break‑out rooms, focusing on key industry topic. The discussions are developed and powered by BearingPoint.

 

Location: Agora

Join us for the second panel and keynote sessions, where experts will expand on the key themes of the 2026 EHL Experiential Luxury Forum.

Location: Aula

Join us for an Apéro, offering a unique opportunity to connect with fellow participants, speakers, and industry leaders. Expand your professional network and continue the conversation over fine food and drinks.

Location: Agora

Our Speakers and Their Brands

Marco Vigano

Global Chief Client Officer & President EMEA at Moncler – Past CCO Audemars Piguet

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Rphael

Raphaël Mathon-Goupil

Chef Concierge “Clefs d’Or” à Beau-Rivage Genève - Past-President Les Clefs d’Or Genève

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Blanco ICEM

Carolina Blanco

Owner & GM at Label Concierge Geneva




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Marco Vigano

Global Chief Client Officer & President EMEA at Moncler – Past CCO Audemars Piguet

Rphael

Raphaël Mathon-Goupil

Chef Concierge “Clefs d’Or” à Beau-Rivage Genève - Past-President Les Clefs d’Or Genève

Blanco ICEM

Carolina Blanco

Owner & GM at Label Concierge Geneva




Carolina Blanco is the Founder and Managing Director of Label Concierge, a Switzerland-based luxury concierge and lifestyle management firm headquartered in Geneva. She established the company in 2018 with the objective of delivering discreet, high-performance concierge solutions tailored to the evolving needs of international private clients and institutions.

Under her leadership, Label Concierge has positioned itself as a trusted partner to private banks, wealth managers, and family offices, providing dedicated concierge services designed to enhance client relationships and support premium banking propositions. In parallel, the firm serves ultra-high-net-worth individuals directly, delivering fully customized lifestyle management and logistical support across Europe, the Middle East, the Americas, and other key global destinations.

Label Concierge’s service offering spans luxury travel and private aviation coordination, event planning, sourcing of rare assets, and day-to-day personal assistance.

Carolina Blanco has developed an extensive international network across hospitality, and luxury service sectors, enabling seamless execution with the highest standards of confidentiality.

Known for her relationship-driven approach and attention to detail, Carolina continues to guide the strategic development of the company, reinforcing its positioning as a discreet, reliable partner for financial institutions and discerning global clientele seeking integrated, bespoke concierge solutions.

Why is our event for you ?

This forum is tailor-made for:

  • Senior Executives & Brand Strategists in luxury, fashion, retail, or hospitality

  • Innovation Officers exploring cross-industry customer experiences

  • Investors & Business Leaders seeking growth in the luxury experience sector

  • Academics & Students focused on luxury, brand evolution, and consumer behavior



Event Registration

Tickets:
CHF 250 – Industry Professionals
CHF 200EHL Family Price (Alumni, Staff, & Partners)
Early-bird offer: CHF 150 until June 30th 2026!

Tickets available on sale here soon!

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Revisit the exclusive key moments of the 2025 EHL Experiential Luxury Forum through the official edition video

Meet Our Hosts

This first year’s forum is brought to you by a team of experts from EHL’s Institute of Customer Experience Management (ICEM), whose research explore the intersection of customer experience management and digital media within the extended hospitality and service industries.
Matthias Fuchs (1080 x 1080 px)

Matthias Fuchs

Prof. Dr. Director of the Institute of Customer Experience Management (ICEM) at EHL & Assistant Professor of Marketing
Tamara Tovisi (1080 x 1080 px)

Tamara Tovisi

Project Coordinator and Research Assistant at EHL Hospitality Business School
florent Girardin (1080 x 1080 px)

Florent Girardin

Prof. Dr. and Associate Professor of Marketing and Luxury Hospitality Brand Management at EHL