Carolina Blanco is the Founder and Managing Director of Label Concierge, a Switzerland-based luxury concierge and lifestyle management firm headquartered in Geneva. She established the company in 2018 with the objective of delivering discreet, high-performance concierge solutions tailored to the evolving needs of international private clients and institutions.
Under her leadership, Label Concierge has positioned itself as a trusted partner to private banks, wealth managers, and family offices, providing dedicated concierge services designed to enhance client relationships and support premium banking propositions. In parallel, the firm serves ultra-high-net-worth individuals directly, delivering fully customized lifestyle management and logistical support across Europe, the Middle East, the Americas, and other key global destinations.
Label Concierge’s service offering spans luxury travel and private aviation coordination, event planning, sourcing of rare assets, and day-to-day personal assistance.
Carolina Blanco has developed an extensive international network across hospitality, and luxury service sectors, enabling seamless execution with the highest standards of confidentiality.
Known for her relationship-driven approach and attention to detail, Carolina continues to guide the strategic development of the company, reinforcing its positioning as a discreet, reliable partner for financial institutions and discerning global clientele seeking integrated, bespoke concierge solutions.



