2026 EHL Experiential Luxury Forum

Raphaël Mathon-Goupil is Chef Concierge at Beau-Rivage Genève, where he oversees guest experience design within one of Switzerland’s most emblematic luxury hotels. His career in hospitality began in renowned properties such as Hôtel Les Airelles Courchevel and Byblos Saint-Tropez, where he developed a strong foundation in guest relations, personalization, and operational excellence.

He later joined the concierge team of Four Seasons Hotel des Bergues Geneva before continuing his professional journey at Beau-Rivage Genève. Alongside his operational responsibilities, Raphaël plays an active role in the development of the concierge profession, serving on the committee of Les Clefs d’Or Geneva, including the past three years as President. Through this role, he contributes to initiatives focused on city tourism, innovation, and the transmission of service excellence.

His professional focus centers on how experiential luxury is shaped through human connection, emotional intelligence, and intentional service design. By placing meaning, authenticity, and lasting impact at the heart of hospitality, he aims to create guest journeys that resonate far beyond the moment of service.

Carolina Blanco is the Founder and Managing Director of Label Concierge, a Switzerland-based luxury concierge and lifestyle management firm headquartered in Geneva. She established the company in 2018 with the objective of delivering discreet, high-performance concierge solutions tailored to the evolving needs of international private clients and institutions.

Under her leadership, Label Concierge has positioned itself as a trusted partner to private banks, wealth managers, and family offices, providing dedicated concierge services designed to enhance client relationships and support premium banking propositions. In parallel, the firm serves ultra-high-net-worth individuals directly, delivering fully customized lifestyle management and logistical support across Europe, the Middle East, the Americas, and other key global destinations.

Label Concierge’s service offering spans luxury travel and private aviation coordination, event planning, sourcing of rare assets, and day-to-day personal assistance.

Carolina Blanco has developed an extensive international network across hospitality, and luxury service sectors, enabling seamless execution with the highest standards of confidentiality.

Known for her relationship-driven approach and attention to detail, Carolina continues to guide the strategic development of the company, reinforcing its positioning as a discreet, reliable partner for financial institutions and discerning global clientele seeking integrated, bespoke concierge solutions.

Maria Carla Liuni is the Chief Brand Officer of Ferrari, a role she has held since September 2022. She leads Ferrari’s Lifestyle pillar—one of the three strategic areas of the business alongside Sportscars and Racing. This division’s mission is to further establish Ferrari as a global luxury brand, enhancing its desirability and cultural relevance for today’s generation and the future, across every aspect of modern lifestyle. Carla’s mandate is to guide the development and growth of this business, ensuring strategic expansion and consistent brand elevation in all arenas where Ferrari is present.

Carla brings to Ferrari a wealth of international experience across some of the world’s most prestigious luxury and consumer goods companies.

She spent nearly 20 years at Procter & Gamble, where she rose to become Global General Manager of the Prestige Division. In this role she oversaw fragrance, make-up, and skincare brands including Dolce & Gabbana, Gucci, Hugo Boss, and Lacoste, while holding positions in multiple countries. She led marketing, communication, and product development globally, and as Regional Leader for Asia-Pacific, worked closely with fashion houses to expand their reach and desirability.

She then joined the LVMH Group as Head of Global Marketing and Communication at Bulgari, where she managed all five business units—jewellery, watches, accessories, perfumes, and hotels. Her focus was on brand harmonization and communication strategies, achieving greater visibility and consistency across traditional and digital platforms. During her tenure, she also spearheaded the company’s digital transformation, driving performance marketing and dynamic content creation.

In 2019, Carla became Global Chief Marketing Officer of Pandora, headquartered in Copenhagen. There, she played a pivotal role in the company’s turnaround, significantly enhancing brand desirability. She led global marketing and communication activities as well as product development, expanding beyond charms to include new categories, such as the launch of lab-grown diamonds. Her work was central in repositioning Pandora as one of the most relevant and accessible global jewelry brands.

Born in Catanzaro, Italy, Carla is the eldest of three sisters. She holds a degree in Economics from LUISS University in Rome and a Master’s in Marketing from IPSOA in Milan. She is married and the mother of three boys